New needlepoint shop Swanky Stitch opens in downtown Fairhope
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Swanky Stitch, a new needlepoint shop tucked inside Downtown Nutrition at 9 North Church Street, held its grand opening over the weekend — and the Eastern Shore showed up. Here’s what to know about Fairhope’s newest small business.
What to know about Swanky Stitch in downtown Fairhope

Swanky Stitch is a needlepoint boutique carrying hand-painted canvases, threads and all the stitching essentials you need for your next project. Shoppers can browse the shop’s collection while sipping a drink from Downtown Nutrition, since the two businesses share a space downtown.
Inside, you’ll find:
- Needlepoint canvases, from beginner-friendly designs to Fairhope-specific pieces
- Fibers + threads including silk, wool + specialty threads for finishing projects
- Accessories like project bags, needle minders, tools + more
The shop’s grand opening took place Saturday, July 18.
A new community spot for Eastern Shore needlepoint crafters
Fairhope’s downtown is already a magnet for boutique shopping, and Swanky Stitch adds something the Eastern Shore hasn’t quite had before: a dedicated needlepoint destination paired with a place to grab a drink and stay a while.
The shop’s owner shared on social media that the opening weekend was overwhelming, thanking everyone who came out to shop, cheer and welcome the new business to the block.
Swanky Stitch location, hours + online shop details
- Location: 9 N Church St Ste B, Fairhope, AL 36532
- Phone: 251-753-9044
- Hours:
- Monday: 9AM-3PM
- Wednesday: 10AM-5PM
- Friday: 10AM-5PM
- Saturday: 10AM-4PM
- Tuesday, Thursday + Sunday: Closed
- Website | Facebook | Instagram
