Reviewed by: Ella Walton
Mobile Sports Events rake in $32.4M in 2026
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The city and county of Mobile hosted 37 sporting events during fiscal year 2026, generating $32.4 million for the Mobile economy, reported Danny Corte, Mobile Sport Authority (MSA) Executive Director to the Mobile County Commission at the November 9, 2026 meeting.
The 2026 fiscal year began on October 1, 2025, and ended on September 30, 2026.
Top 5 money-making events of FY 2026
The Authority backed up its economic numbers, releasing the MSA Scoreboard documenting participation and economic impact.
Here were the top 5 revenue generating sporting events:
- 8th Annual Gulf Coast Challenge Powered by MSA between Jackson State University and Alabama A&M – $5.9 million
- 2025 Port City Classic, a football game between Alabama State University and Mississippi Valley State – $2.6 million
- 2026 Volleyball Gulf Region Championship – $2.3 million
- 2026 USA Gymnastics, Trampoline and Tumbling Region 5 Championship – $2.2 million
- 2026 Port City Classic, a football game between Tuskegee and Fort Valley State – $2.0 million
19 sports hosted and supported in FY 2026
Mobile hosted 19 different sports — football, basketball, bowling, gymnastics, volleyball, baseball, fast-pitch softball, rugby, cheer, lacrosse, cornhole, road racing/marathon, golf, wrestling, soccer, tennis, pole vault, auto racing and a world turkey-calling championship.
Mobile economic impact tops $337 million since 2012
Corte told the Mobile County Commission that since 2012, MSA has hosted 470 sporting events generating an estimated $337 million in economic impact.
What is the outlook for this year’s sporting events? Fiscal year 2027 does look promising, with MSA hosting in December for the first time the AHSAA Football State Championships (formerly known as the Super 7) at Hancock Whitney Stadium in Mobile. Held over five days, 12 flag football and football games will be played by high schools, big and small throughout the state.
Want to learn more about the Mobile Sports Authority and how you can support it? Visit their website at: www.mobilesportsauthority.com
